The Innovation Cookbook: Why Every Business Needs Recipes

A talk by Jake Knapp (USA)
Former Design Partner at Google Ventures (GV), Author of "Sprint", "Make Time"

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About this talk

Why is it so hard to innovate? Why is so much time wasted on work that doesn't matter? Jake Knapp believes we need to treat work like a kitchen and replace our broken conventional wisdom with new recipes. In this talk, he'll tell the behind-the-scenes history of an innovation recipe called the Design Sprint, and how it came together from a collection of ingredients and ultimately spread around the world.

Jake Knapp is the inventor of Google Venture’s Design Sprint methodology. He is considered one of the most influential Product Designers today. He has coached teams at places such as Google, Slack, LEGO, IDEO, and NASA on design strategy and time management.

Previously, Jake helped build products like Gmail, Google Meet, and Microsoft Encarta. His book Sprint is a New York Times bestseller. It is used as a practical guide to answering critical business questions, through design, by small startups, Fortune 100s, and everything in between.

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Jake Knapp (USA)

inventor of the Design Sprint at Google and a New York Times bestselling author

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